Welcome to the world of internet marketing. A world of dreams dealing with reality. A world where you can take dip inside and come up with great rewards for you. But if you are a beginner in the world of search engine optimisation, then there are many fake companies who make false promises and deliver nothing. So if you are thinking of search engine optimisation for your site then choose the company with professional and process based approach. Search engine optimisation firms who can make you understand what services they will be providing and what are the techniques they will be using to rank your site higher on the search engines. Who can make you understand what actually a search engine optimisation means?
Search engine optimisation doesn’t mean targeting keywords and making up your site rank. Search engine optimisation means making your site more relevant to your industry and domain. The kind of services you are providing and basically connecting to the users about what they are searching and looking for. IF you are really interested in going for search engine optimisation for your site there are some basic question need to ask before finalizing the things:
Do you use any hidden techniques on site which users can’t see?
Do you build pages which are not connected to my site but help in ranking and are spam?
What kind of link popularity strategy do you follow?
Do you use hidden text or hidden links?
Have you ever got any client site penalized? If so do you know the reasons?
So basically you need to be clear on these points from your search engine optimisation company. If company is saying that they give you guarantee on rankings then definitely they are fake. No one can give guarantee for rankings. Always deal with your search engine optimisation company in terms of traffic. Never go for rankings. If they are able to generate traffic rankings will automatically come. SO if you are smart enough to understand these basic points you will make the right choice for your search engine optimisation.